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Free Support and Prizes from Time To Ride

July 25, 2018

Time To Ride® is an equine industry initiative created to encourage and champion the growth of the U.S. horse industry by supporting the efforts of individual farms, non-profits, and clubs to attract newcomers to horses. This grassroots approach gives barn owners the opportunity to grow their business by introducing non-horsey people to the beauty and benefits horses bring to our lives, while simultaneously growing the horse industry overall.

Registering on the Time to Ride website ( is free. When consumers looking for horse farms or equine activities in their area visit the website, they can easily use a map to find local facilities. In addition, each Time To Ride registered barn and organization (host) has free access to marketing materials, including posters, social media assets, print ads and much more that the host barn can use locally to promote his or her facility or organization – all at no charge.

The cornerstone of Time To Ride is the Time To Ride Challenge, which awards cash and prizes to the farms and organizations that attract the most newcomers to their facility or event.

The 2018 Time To Ride Challenge has two phases this year with prizes awarded for both phases. During Phase 1, host barns hold Challenge events for newcomers. For Phase 2, hosts invite participants from their Phase 1 Challenge events to return for a more in-depth horse experience, such as a riding lesson.

The 2018 Phase 1 (Challenge event) dates are June 1-November 15, and Phase 2 dates are June 15-December 15. The dates for both phases have been extended to take advantage of the opportunity to work with Scouts, faith-based and other groups that typically have a hiatus during the summer months, as well as accommodate the hotter climates in the southern tier of the country.

For more information or to register please visit Questions and comments can be emailed to, or you can call (512) 591-7811.